Advertising and New Customers - 2107 Words

1) Edwards Manufacturing Company purchases two component parts from three different suppliers. The suppliers have limited capacity, and no one supplier can meet all the company’s needs. In addition, the suppliers charge different prices for the components. Supplier Component 1 2 3 1 $12 $13 $14 2 $10 $11 $10 Each supplier has a limited capacity in terms of the total number components it can supply. However, as long as Edwards provides sufficient advance orders, each supplier can devote its capacity to component 1, component 2, or any combination of the two compoents, if the total number of units ordered is within its capacity. Supplier 1 2 3 Capacity 600 1000 800 If the Edwards production plan for the next†¦show more content†¦Warehouse facilities are located in Albany, New York, and Portsmouth, new Hampshire. Distributors are located in Boston, New York, and Philadelphia. The plant capacities and distributor demands for the next month are as follows: Plant Capacity (units) Distributor Demand (units) Augusta 300 Boston 150 Tupper Lake 100 New York 100 Philadelphia 150 The unit transportation costs (in $) for shipments from the two plants o the two warehouses and from the two warehouses to the three distributors are as follows: Warehouse Plant Albany Portsmouth Augusta 7 5 Tupper Lake 3 4 Distributor Warehouse Boston New York Philadelphia Albany 8 5 7 Portsmouth 5 6 10 a. Formulate the Adirondack Paper Mills problem as a linear programming problem. b. Solve the linear program o determine the minimum cost shipping schedule for the problem. 5) The Darby Company manufactures and distributes meter used to measure electric power consumption. The company started with a small production plant in El Paso and gradually built a customer base throughout Texas. A distribution center was established in Ft. Worth, Texas later, as business expanded to the north; a second distribution center was established in Santa Fe, New Mexico. The El Paso plant was expanded when the company began marketing its meters in Arizona, California, Nevada, and Utah. With the growth of the West Coast business, theShow MoreRelatedAdvertising and New Customers2095 Words   |  9 PagesPaper Mills, Inc., operates paper plants in Augusta, Maine, and tupper Lake, New York. Warehouse facilities are located in Albany, New York, and Portsmouth, new Hampshire. Distributors are located in Boston, New York, and Philadelphia. The plant capacities and distributor demands for the next month are as follows: Plant Capacity (units) Distributor Demand (units) Augusta 300 Boston 150 Tupper Lake 100 New York 100 Philadelphia 150 The unit transportation costs (in $) for shipmentsRead MoreMarketing On Social Media, Avoiding The Pitfalls Of Traditional Advertising, And Gaining New Customers Through The Internet1233 Words   |  5 Pagespurpose of this report is to get funding and a dedicated team to begin marketing on social media, avoiding the pitfalls of traditional advertising, and gaining new customers through the internet. Scope: The process for successful Internet Marketing: †¢ Create a team †¢ Create a website †¢ Create a page for major social media sites †¢ Update content consistently †¢ Find new social media sites to market Background: M-Global Coffee mugs has been a successful company creating coffee mugs with unique printsRead MoreFor Targeting New Customers, What Are the Advantages and Disadvantages of Using These Social Networks Compared to Search Engine Advertising?1497 Words   |  6 PagesAdams Marketing Planning Strategy Think about an online social media network like Facebook or LinkedIn. For targeting new customers, what are the advantages and disadvantages of using these social networks compared to search engine advertising? Provide specific examples of products that lend themselves more to social networks as compared to search engine advertising. I am going to use the quote, â€Å"it takes a village† and put into the context on how social media sites such as Facebook andRead MoreCustomer Lifetime Value and Return on Marketing1459 Words   |  6 PagesCase Study: Conroy’s Acura: Customer Lifetime Value and Return on Marketing Case Summary: Conroy’s Acura was founded in November 1986 by Ross Conroy, a veteran of the car industry who also owned a General Motors dealership to open in Toronto and one of the first in North America. Located in downtown Toronto, Conroy’s Acura sold both new and pre-owned vehicles, and its service department was dedicated to Acura Products. Conroy’s Acura was an independently owned dealership that held a franchiseRead MorePlanning an Advertising Campaign671 Words   |  3 PagesThe Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingos management team hired the advertising firm of Haskell Johnson (HJ). The management team requested HJs recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. In a meeting with Flamingos management team, HJ consultants provided theRead MoreMarketing Communication Objectives1314 Words   |  5 Pagesand encourage action from targeted audience. Creating brand awareness is to notify the target audience about the brand, it doesn’t not necessarily apply to new brands, it also applies to existing brand that is trying to enter new markets. The message can be communicated through some types of communication methods including television advertising and social media, the communication method is dependable on the budget. Persuading targeted market, a positioning should be defined in the marketing communicationsRead MoreChallenges Of The 21st Century And The Role Of Advertising1281 Words   |  6 Pagesâ€Å"Challenges of the 21st century and the role of advertising in the future.† There are many challenges and dispute that advertisers face in the marketing. Advertising is an audio, visual, print form of marketing communication with potential and existing target audience either for commercial or social purpose. It is something that captures the attention of a customers. Advertising has moved away from traditional print and television to a smaller screen of the mobile phone. The primary purpose ofRead MoreDesigning An Advertisement Campaign On Beauty Salon1403 Words   |  6 Pagescampaign Lakhvir Singh ID 1502 Introduction Here I am making an Advertising plan on beauty salon it would be helpful to increase its market. The name of the Salon is awesome hair and Beauty studio. It is located in Werribee, Vic. I want to increase its customer number. The name of the owner is Priya. She starts this business to gain profit. The main objective of this advertising plan is to advertising objective is to demonstrate the effectiveness of a product or its ease of use. Read More Advertising Essay1062 Words   |  5 PagesAdvertising According to the American Marketing Association, advertising is, ‘any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’. Advertising can be a costly promotional tool but, many businesses continue to use it. I have listed the following reasons why a business needs to advertise: * To create awareness, customer interest or desire * To boost sales * To build brand loyalty * To launch a new product * To change customer attitudesRead MoreCase Study Hypothesis: Wow Gifts Ensure Retention and Customer Loyalty713 Words   |  3 Pagesensure retention and customer loyalty. Management Dilemma The problem presented in the business research case study is the issue of whether or not customer loyalty is being gained from the allocation of money into wow gifts. The second issue is will there be an increase in customers if the money is allocated into advertisement to increase the potential in sales therefore increase the potential in profit, achieving quantifiable results. Overall the main issue is, will customer loyalty or increase

Media Violence and School Shootings Essay Example For Students

Media Violence and School Shootings Essay Another school shooting goes down and is preyed upon by the media for a gripping new story. Jonesboro, Arkansas, West Paducah, Kentucky, and Littleton, Colorado all have one thing in common. All these places are sites where school shootings have occurred. Why do school shootings happen and who is to blame when they do happen?. These are two questions that are still trying to be answered. Some people say that school shootings are due to the excess marketing of violence in movies, television, video games, and music. There is a difference between what one has the right to do and what is socially responsible, he says. It appears that they have targeted a mass audience for this material, and then theyre horrified when its discovered what theyve done. Theyre being duplictous-in the end, theyre lying says Andrew Schwartzman, president of public interest law firm the Media Access Group(Holland). I tend to agree with this point but I believe that there is a bigger and more substantial factor when looking at school shootings. I believe that parents have to take most of the blame for school shootings. Why should parents have to take blame for something that their child has done wrong. Well, it is pretty simple. Parents are the only people who can control what kind of music their kid or kids listen to, what movies they see, what video games they play, and what kind of programs they watch on TV. The parents should be held accountable because it is not possible for the school to control what the kids do out of the classroom. Since the Littleton, Colorado shooting, school shootings have attracted attention to laws that make parents criminally liable for their childrens actions. Since then, twelve states including, Alabama, Arkansas, California and Ohio, have come up with parental responsibility statues. Under these laws, parents can be prosecuted based on the failure to supervise their children(Parents). Tom Lynch also believes that he is responsible for the violence that his kids are exposed to saying, because as a parent, I can do something about the entertainment viewing habits of my children. As far as I know, my wife and I are still in charge on the home front, and we plan to keep it that way as long as were still paying for the Nikes;(Lynch). Even with some new laws and regulations many music businesses are still marketing to kids. The RIAA announced new guidelines on September, 1, shortly before the original Senate hearing (Holland). They included three major updates: that advertising for labeled records should not appear in publications or Internet sites where fifty percent of the audience is under seventeen, that all consumer print ads of explicit-content albums display the advisory sticker , and that all E-tailors clearly display notice of stickered material through all phases of the transaction (Holland). These regulations may help when trying to get CDs with explicit lyrics over the Internet or in stores but the advertising towards kids still continues. The federal trade commission shows that US Record companies continue to advertise violent songs on TV through such outlets as BET, MTV, and the WWF Smackdown wrestling show. The ads appeared during the after school and early-evening hours when children were most likely to be watching. The FTC also found that the five major labels placed ads for albums with explicit content in such teen oriented magazines as Vine and Right On, which focus on rap and RB, and Thrashers and Metal Edge, which celebrate metal rock music. Only 45 off 147 (31%) print ads reviewed for labeled recordings displayed any parental advisory label, the FTC noted, and those were frequently a black-and-white blur, often too small or inconspicuously placed to be noticed or seen(Holland). So why cant parents just go out and fight these advertisement companies that are m arketing violence to their young kids? It would just be simple to go and sue the companies and make them pay for the destruction that they are causing in schools. DAWN Social Justice Group Essay But that is to hard considering all the money and power that these companies have. So if parents cant fight these companies then who can? The only other solution to .

Duma Key Review Essay Example

Duma Key Review Paper Essay on Duma Key Duma Key this novel is written with a truly royal scale. I think this work, evidence that King has grown. Moreover, increased significantly. If in this book to throw all the mystical component remained the reality of Edgar Frimatla will be no less interesting. And in general, can safely apply for entry into the echelon of authors intellectual bestseller  ». Created by King hero I just conquered. Honestly, this is exactly what I was cultured in literature and in life. Namely, a person is not broken, the struggle with the circumstances, will power, the idea of ​​a super-human, and ultimately win or porazhenie.No not give up, fight to move Vered, lest I love. when the hero, is a hero, not a character who does not know how to get acquainted with the girl, or how to tell wife that he has another, or the whole book suffers from the fact that his boss is a rare svoloch.Vozmozhno I deviate somewhat from the topic but I believe that the show little man that is causing concern the strength not to everyone, it needs . About to be born Dostoevsky Ageev, Lermontov, Nabokov or someone, etc. A naive attempts of a number of contemporary authors and themes of their books make me surprise and incomprehension We will write a custom essay sample on Duma Key Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Duma Key Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Duma Key Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer About the King, and delighted me the hero: the most part. heroes King, these people raised in certain circumstances, forced to fight for survival, to overcome the circumstances. Such as the writer of Misery is beyond praise The Duma Key, King once again resorted to this trick: Edgar Frimatl, had an accident that led to his severe disability, begins his. life anew. Actually, here relevant, the following formula:. If you are successful, you all need, but if you fell out of the cage success the circle of your friends, even close ryadeet In general, the characters of this novel King, cause joy his not typical: the company Friedman on Duma Key will make the old woman with Alzheimers disease and a man aged with a bullet in the skull. Actually, around them, and nakrucheno many storylines On the terror:. To be honest, reading was not terrible, but it is interesting. Why is not terrible? The reason is that to scare me, you can basically horrors perpetrated by human hands, and the will of man. And the King is still the bet is placed on the mystical and paranormal component The bottom line:. Volumetric, but it is interesting .

Desert Biome Is the Driest

Desert Biome Is the Driest The desert biome is a dry, terrestrial biome. It consists of habitats that receive very little rainfall each year, generally less than 50 centimeters. The desert biome covers about one-fifth of the Earths surface and includes regions at a variety of latitudes and elevations. The desert biome is divided into four basic types of deserts- arid deserts, semi-arid deserts, coastal deserts, and cold deserts. Each of these types of deserts is characterized by different physical characteristics such as aridity, climate, location, and temperature. Daily Temperature Fluctuations   Although deserts are highly varied, there are some general characteristics that can be described. The fluctuation in the temperature throughout a day in a desert is far more extreme than the daily temperature fluctuations in more humid climates. The reason for this is that in damper climates, humidity in the air buffers the daytime and nighttime temperatures. But in deserts, the dry air heats up considerably during the day and cools off quickly at night. The low atmospheric humidity in deserts also means there is often a lack of cloud cover to hold the warmth. How Rainfall in the Desert Is Different Rainfall in deserts is also unique. When it does rain in arid regions, precipitation often comes in short bursts that are separated by long periods of drought. The rain that falls evaporates quickly- in some hot arid deserts, rain sometimes evaporates before it hits the ground. The soils in deserts are often coarse in texture. They are also rocky and dry with good drainage. Desert soils experience little weathering. The plants that grow in deserts are shaped by the arid conditions in which they live. Most desert-dwelling plants are low-growing in stature and have tough leaves that are well-suited to conserve water. Desert plants include vegetation such as yuccas, agaves, brittlebushes, lack sage, prickly pear cacti, and saguaro cactus. Key Characteristics The following are the key characteristics of the desert biome: little rainfall (less than 50 centimeters per year)temperatures vary greatly between day and nighthigh evaporation ratescoarse-textured soilsdrought-resistant vegetation Classification The desert biome is classified within the following habitat hierarchy: Biomes of the World Desert Biome The desert biome is divided into the following habitats: Arid deserts s of coastal deserts include the Atacama Desert of Chile and the Namib Desert of Namibia. Cold deserts - Cold deserts are deserts that have low temperatures and long winters. Cold deserts occur in the Arctic, Antarctic, and above the treelines of mountain ranges. Many areas of the tundra biome can also be considered cold deserts. Cold deserts often have more precipitation than other types of deserts. An example of a cold desert is the Gobi Desert in China and Mongolia. Animals of the Desert Biome Some of the animals that inhabit the desert biome include: Desert kangaroo rat (Dipodomys deserti) - The desert kangaroo rat is a species of kangaroo rat that inhabits the deserts of southwestern North America including the Sonoran Desert, Mojave Desert, and the Great Basin Desert. Desert kangaroo rats survive on a diet that consists primarily of seeds.Coyote (Canis latrans) - The coyote is a canid that inhabits a wide range throughout North America, Central America, and Mexico. Coyotes inhabit deserts, grasslands, and scrublands throughout their range. They are carnivores that feed on a variety of small animal prey such as rabbits, rodents, lizards, deer, elk, birds, and snakes.Greater Roadrunner (Geococcyx californianus) - The greater roadrunner is a year-round resident of the southwestern United States and Mexico. Greater roadrunners are fast on their feet, they can outpace a human and use that speed and their sturdy bill to catch their prey which includes lizards, small mammals, and birds. The species inhabits deserts and scrublands as w ell as open grasslands. Sonoran Desert Toad (Incilius alvarius) - The Sonoran desert toad that inhabits semi-deserts, scrublands, and grasslands in southern Arizona at elevations below 5,800 feet. The Sonoran desert toad is one of the largest toads native to North America, growing to lengths of 7 inches or more. The species is nocturnal and is most active during the monsoonal season. In drier periods of the year, Sonoran desert toads remain underground in rodent burrows and other holes.MeerkatPronghornRattlesnakeBanded Gila MonsterCactus wrenJavelinaThorny devil

Governance, Regulation and Ethics Essay Example | Topics and Well Written Essays - 1000 words

Governance, Regulation and Ethics - Essay Example Fox quickly gets used to rape, murder and follow no ethical principles. Finally, going up a career ladder turns into a destructive downfall of Bud Fox. A voice of clear mind and wisdom is echoed in his ears sometimes†¦this is a voice of his father, an ordinary airline mechanic. This film is often characterized as a symbolic embodiment of political and economic situation of those years. Gordon Gekko’s character depicted by Douglas is a collective image of moral degradation drowned in corruption of the majority of businessmen and politicians. It is generally accepted that greed is considered to be a perfect theme for discussion in filmmaking industry. This kind of discussion appeals to the inner world of the viewers and shows what ‘good’ is and what ‘evil’ is in the world. In 90s stock market made people insane. They would risk their reputations and lives for profits. Financial conditions of America perfectly depicted in the Wall Street movie predi cted financial collapse of stock market in some years. The director of the film Oliver Stone shows an ethical lesson to his viewers: an improper attention to the details of business in stock market may result in the market collapse. Authorities didn’t care much about the process of business doing they were focused on potential benefits and profits and neglected procedures of daily routine in the market of shares (Ross, 2005). Ethical issues are neglected by Bud Fox as well. His consciousness is concealed from moral or ethical considerations. He is interested in monetary profits only. On the example of the main characters’ behaviors (Gekko and Fox) the director shows that they didn’t have right to behave in such a way and neglect generally accepted moral and ethical norms and rules (Wall Street Movies Hit Big Screen, 2010). Corporate America has a dark side drowned in corruption and ethical neglect (Geisst 1999, p. 23; Jordan, 2003). The main characters are drive n by Machiavelli’s claim that the end justifies the means. This great ancient philosopher justified the actions of the authorities in the name of their reached goals. But Machiavelli’s claim if not misinterpreted should be followed by any ruler. It should be explained in the following way: the end justifies the means, i.e. there is no need to stop before obstacles in order to reach success. Thus moral degradation and ethical neglect of the main characters would be hardly justified by Machiavelli. If to consider law breach of main characters from the perspective of legal regulations, their behavior may be considered from criminal liability regulations assigned to corporations, such as The  Foreign Corrupt Practices Act of 1977  (FCPA) developed in USA and UK Bribery Act (2010). The former document deals with two main claims of the document such as accounting transparency requirements and a point concerning bribery  of  foreign officials (Differences between corp orate offences regulations). Starting from 2010 UK has updated these regulations and introduced stricter regulations for international companies or UK companies acting in the international arena. The UK Act extends the limits of criminal liability to senior officers of a company in case there are offences of regulatory or criminal nature (Differences between corporate offences regulations). Moreover, criminal liability applied for companies may be clarified by Companies Act 1967. In accordance with this Act, company may be responsible for financial, labor or

Arguments about God's existence Essay Example | Topics and Well Written Essays - 1000 words

Arguments about God's existence - Essay Example Arguments about God's existence However, belief is controlled by several factors such as evidence. The existence of evidence in experimentation points out to the fact that a hypothesis can hold a truth value. Therefore, the hypothesis can be a fact or a general truth as depicted by the evidence. The explanation about the existence of God is a subject that has been posited by several theoretical explanations. Some of the arguments and explanations that have been used by scholars to describe the existence of God include the cosmological argument, the teleological argument, and the ontological explanations. This paper discuses the teleological perspective that tries to explain the existence of God. it focuses on the arguments explanations and also reviews the criticisms that have been used as a basis of discrediting the argument. In the end, it defends the position taken by this explanation as a valid argument for the existence of God. The most prominent of facts that sum up the teleological argument about Gods existence is based on intelligent design. According to this school of thought, the existence of human-like intelligence in nature can be a possible explanation of the existence of God. The argument describes a scenario in which human intelligence drives the reasoning and direction of activities that result in meaningful action. The basic question in these happenings, therefore, is that while humans are guided by the free will to reason from their intelligence, what force pushes these phenomena to act in the same design and precision in nature.

Understand Sensory Loss Essay Example for Free

Understand Sensory Loss Essay 1. Understand the factors that impact on an individual with sensory loss. 1.1. Analyse how a range of factors can impact on individuals with sensory loss. There are a number of factors that can impact individuals with sensory loss. In many cases sensory loss is hidden and people can be unaware an individual has sensory loss. Communication is an area in which people with sensory loss have many issues. Normal day to day activities can cause them a great deal of stress and anxiety. For example if someone does not have a sensory loss they may enjoy watching television. Imagine if you could not hear what was begin said probably. The frustration that must be felt can lead to feelings of inadequacy. For someone who is unable to see the television. The can miss out on actions that are not spoken .For example someone smiling. We express facial expressions that allow to show how we are feeling. Imagine not being able to to tell by looking at someone you know if they are happy or not. This can lead a person feeling extremity frustrated see more:outline the main causes of sensory loss People with sensory loss can miss out on important information that people with out sensory loss take in day to day with out even realising. For example if we had an visual impairment we may not be able to read written material which is important to us such as a bank statement. A person with hearing loss could miss hear important Information such as someone shouting them to warn them of a danger. The environment around a person with sensory loss can have a large impact on a person. For example if a a person parks a car on the curb instead of next to the curb. This can cause a person with visionary loss a great deal of distress. They may not be able to see the car and they could walk into the car causing them embarrassment and physical injury/pain. All in all this factors can have a negative impact on their lives. Causing the individual to feel isolated, inadequate and frustrated. 1.2. Analyse how societal attitudes and beliefs impact on individuals with sensory loss. Societal attitudes and beliefs can impact individuals with sensory loss In a large way. This on the whole can be quite negative. For example we may not mean to but often we be extremely inconsiderate of people with sensory loss in our day to day life’s. A few people often hear sensory loss and assume that a persons intelligence and capacity to understand are effected. For example people often talk to deaf people slowly and loudly. This can make the individual feel undervalued, miss understood and stupid. People can often be very judgemental. A person could be asking a deaf person to move by saying excuse me and how often if they did not get a reaction or the person did not respond would people think they are rude over deaf? We often assume they are unable to complete tasks and treat them without meaning to disrespectfully by taking away there independence by assuming they are unable to do tasks such as cook there own tea. All these factors and make an individual feel insecure, frustrated, isolated, undervalued, stupid and inadequate. Although we are know getting much better at recognising the needs of individual with sensory loss such as audio descriptive screenings for films, subtitles, loop systems, signers and guide dogs. This are helping socially as people are becoming more aware of people with sensory loss and there needs. This is having a positive impact on individuals with sensory loss by allowing them to live more independently. 1.3. Explore how a range of factors, societal attitudes and beliefs impact on service provision. Due to recent changes in attitudes the service provision for individuals has  more about the person and there needs rather than their disability. In the past professionals would decided on the support an individual would need by using a gift model. Where individuals where expected to fit in with the service, not the service to fit them. Now the service has become person centred. This is the idea that a person has control over the services they need to support them. For example they are given a personal budget. This allows the individual a chance to decide on what support they need, how they want it delivered, who they want to deliver it, and when they want it. This is a positive move for individuals with sensory loss as it allows them to take back there independence and receive the correct support to help them life a fulfilling life. 2. Understand the importance of effective communication for individuals with sensory loss. 2.1. Explain the methods of communication used by individuals with: Sight loss Hearing loss Deaf-blindness Sight loss Firstly always identify yourself even in known environment e.g. Hello, its Hannah. Also any others that may be around. Always use names to identify people e.g. when in a group use names. Keep them aware of where you are and if people are moving around them, who is in the room and who is leaving. Keep them informed of where objects such as tables,chairs etc. Talk to them normally there is no need to shout or talk really slowly. Use everyday language dont be worried about using words such as look and see. Dont use non-verbal communication e.g. pulling faces, pointing When giving instructions be accurate and specific. Provide information in alternative formats e.g. audio, extra large pint,  electronic formats, Braille etc. Hearing Loss Firstly make sure you are facing the individual and they can see you clearly. Try to find out the persons preferred communication method When using speech, speak normal lip pattern, clearly, dont shout and don;t turn your head away from them or cover your mouth. Speak at ear level or if they have a preferred side to be on that side Repeat things if necessary or rephrase them. Use finger spelling, write things down Ensure the location is quiet and echos are not present e.g. a room with soft furnishings If there is a loop system present, ask if they want to use it. If necessary book note-takers, lip speaker. BSL interpreters etc. Deaf-blindness Communicating with deaf-blind individual can be difficult. Studying the individuals body language can be helpful. Follows the same guidelines for blind and deaf individuals and additionally. Good lighting of the environment. Plain backgrounds. Light on the person speaking and coming from behind the individual. Distance and positioning are important. Check their preferences. Use objects to help communicate. Provide a guide/communicator if needed. Tactile communication e.g. Braille, moon Finger spelling by the deaf-blind manual alphabet. 2.2. Describe how the environment facilitates effective communication for people with sensory loss. By providing a the correct environment we can provide effective communication for people with sensory loss. For example to put a person with visual  impairments in a room with poor lighting, with lot of objects around them and ask them to read a regular newspaper would be unfair. However if we provided an environment with the correct lighting such as brighter lighting, de clutter there environment also use colour to make things stand out from there background. Use a bigger print for the paper or get a audio version. There are three simple rules to remember for a visually impaired individual. Bigger. Bolder. Brighter. Bigger is simply making things bigger such as prints, buttons. This can also be done by illusion of moving things closer to someone so the object appears bigger. Bolder is making things easier to see. For example colour differences. Say you have a brown table on a brown carpet against a brown wall. By either making the background a light colour or the table it instantly will stand out to them. If this can not be done try a bold colour tape along the edges of an object, edge to make it stand out. It is all about creating a large contrast between things to help them differentiate between objects. Brighter is using better lighting to help make things easier to see. It should be the right amount to make the person feel comfortable. Lamps shinning directly onto items they directly want to see work well. Remember each individual is different so find the correct lighting for them. For individuals with hearing loss the most effective thing in an environment is reduced background noise. Again provide good lighting so peoples faces can bee seen. People are part of the environment also. So make sure they are aware of communication needs of others with sensory loss can help provide a positive environment for everyone. As this provides one another with consideration for one another and mutual respect. 2.3. Explain how effective communication may have a positive impact on lives on individuals with sensory loss. By providing the correct communication for individuals with sensory loss we will eliminate a lot of their anxiety, frustration and isolation. This will help the individuals an improved quality of life as they will be able to do more e.g. go to the cinema, Talk to others. By improving their quality of life this will improve their emotion well-being and their health. By being able to access the community they will feel like an active member of the community and as if they are providing a positive contribution. This will allow them to have a greater personal dignity. As we are all being more aware of sensory loss they will b freer from discrimination. In all by providing effective communication we give the individuals control over their lives. As they are able to express their wants, needs and aspirations. 3. Understand the main causes and conditions of sensory loss 3.1. Identify the main causes of sensory loss. The main course of sensory loss is the ageing process with individuals over 65 more likely to have some form experience sensory loss. The most common causes of vision impairment: Age-related macular degeneration (AMD) Glaucoma Cataract Disease e.g. Diabetic Retinopathy Genetics e.g. Retinitis Pigmentosa (RP) (Tunnel vision) Infection e.g. Meningitis Injury or physical trauma The most common causes of hearing impairment: Age related deafness Noise Induced deafness Infection e.g. meningitis, mumps, measles, Maternal Rubella Cochlea Ostosclerosis Disease e.g. Mà ©nià ¨re’s disease Genetics Drugs (ototoxic deafness) Physical trauma Presabyacusis The most common causes of deaf-blindness: Ageing process Genetics e.g. Usher Syndrome Maternal infection e.g Rubella Premature Birth Combination of cause of visual and hearing impairments. 3.2. Define congenital sensory loss and acquired sensory loss. Congenital sensory loss is present from birth. Acquired sensory loss is is a sensory loss that was not present at birth but has developed later. 3.3. Identify the demographic factors that influence the incidence of sensory loss in the population. Due to the main course of sensory loss being the ageing process . And people are now living longer and to a greater age this has increased the incidence of sensory loss within the demographics. More people are reaching above 65 so therefore more of the population are developing sensory loss. 4. Know how to recognise when an individual may be experiencing sight and / or loss and actions that may be taken. 4.1. Identify the indicators and signs of: Sight loss Hearing loss Deaf-blindness The indicators for sight loss are: Over cautious driving habits. Find lighting either: too bright or too dim. Frequent eye glass prescription changes. Holding books or reading material close to face or at arms length. Squinting or tilting the head to see. Difficulty in recognizing people. Changes in leisure time activities. Change in personal appearance. Changes in table etiquette. Moving about cautiously. Bumping into objects. Acting confused or disoriented. The indicators of hearing loss: Needing the volume on things turning up e.g. radio. Not hearing when someone knocks at the door or door bell. Often asking people to repeat what they have said. Having difficulty hearing when more than one person is talking. Complaining of people mumbling or talking too quickly. Not responding when you talk from to them from behind them. Having difficulty following people with unfamiliar accents or new to them. Having problems using the phone. Misunderstanding conversation. Avoiding social situations. Feeling stressed and tired. Indication of deaf-blindness can be a combination of both this lists. 4.2. Explain actions that should be taken if there are concerns about onset  of sensory loss or change in sensory status. If a person I was supporting was displaying any of this signs. I would mention it to them to see if they had noticed. They may be feeling ashamed, scared and unsure what to. I would help them by discussing their options and helping them to seek advice for the right health profession. I may also need to inform their support network and family. This will help them support the individual better and support them through the changes. I may be supporting someone who is unable to tell me or communicate that they are having problems. In this case I would discuss it with the relative people in the care management and also record and monitor any signs they are experiencing. This would allows us to help change how we support them to make it the support more effective and helpful to them. 4.3. Identify sources of support for those who may be experiencing onset of sensory loss. There are many sources of support for an individual that is experiencing sensory loss. Specialist support workers that are available to through their local authority and general adult services. Many primary care trust have sensory support teams that can be accessed for support or advice. There specialist organisations like the RNIB and RNID that have all the knowledge you may require and specialist advice. These organisations can provide you with a list of local facilities in your area.