Brand as an Organisation Essay

Iyengar .It is star of Indias largest industrial entities and it epitomizes Trust, Value and Services. Today there are over 30 companies in the TVS separate which employs more than 40000 people worldwide and a turnover in excess of USD 4 billion.TVS having a sozzled growth, expansion and diversification, commands its strong presence in manufacturing of two-wheelers, auto components and computer peripherals .It also have businesses in the scattering of heavy commercial vehicles, passenger cars, finance and insurance.GROUP COMPANIESTV Sundram Iyengar and Sons LimitedTV Sundram Iyengar and Sons Limited operates through with(predicate) its 3 divisions namelyTVS Motor believes that people make an organization and that its well-being is dependent on the perpetration and growth of its people. There will be a sustained effort through systematic readiness and planning career growth to develop employee talents and enhance job satisfaction. TVS Motor will create an enabling ambience whe re the maximum self-actualisation of every employee is achieved. TVS Motor will support and encourage the process of self-re tonical in all told its employees and nurture their sense of self worth.TVS Motor Responsible Corporate CitizenTVS Motor firmly believes in the desegregation of Safety, Health andEnvironmental aspects with all business activities and ensures protection of employees and environment including development of surrounding communities. TVS Motor strives for semipermanent relationships of mutual trust and interdependence with its customers, employees, dealers and suppliers.Fulfilling Mission and VisionThe group practises its vision and mission by offering innovative and high quality transportation products at affordable prices. They also concentrate on producing vehicles at reasonable prices and with features that common people prefer. They continue to expand by making mergers and acquisitions and also entering new markets.Future plansBy now this brand has create d a good image among the ladies segment. They have included numerous unique features into this scooter to attract more customers. They introduced the upgraded version, Scooty Pep Plus. Thus they increased their profits. But eyeing the ladies segment many a(prenominal) companies are producing scooters which brings in a great challenge for this producingproduct. They can compete with their competitors by upgrading power, creating more be strength, improving fuel efficiency etc.