How does ideology shape the way we think Essay Example | Topics and Well Written Essays - 1250 words

How does ideology shape the way we think - Essay ExampleAdorno was a formidable and shrewd dialectician. A considerable amount of his hypothetical work centered on and show the manifest tensions that exist intrinsically within dealings between opposites (Horkheimer and Adorno 2007). In Adornos comprehensive idea of a premise of the social, these dialectical associations function on different levels, and also with each other.Adornos Views on Capitalism. Adorno say that capitalism provided people with the goods from a culture industry, which he viewed as being the opposite of proper imposture, to hold on them passively contented and politically lethargic. Adorno observed that capitalism had not become more unstable or come close to collapsing, as Marx had forecasted. Rather, it had apparently grown to be more tumefy-established. Where Marx had concentrated on economics Adorno stressed on the function of culture in preserving the status quo. Adorno stated that culture industries a re invariably providing an artificial collection of sentimental and unsophisticated products that then substitute the more intricate and signifi canfult art forms which have the capacity to compel people to actually challenge the alive social life (Horkheimer and Adorno 2007).The lust for false, artificial, or unimportant needs is nurtured in people by most culture industries. These are wants and requirements that can be realized by the capitalist structure, and which substitute peoples real desires such as authentic imaginative happiness, freedom, and the uninhibited expression of human creativity and potential. Commodity fetishism, Adorno stressed, is encouraged by media and advertising enterprises. They are the existing proof that cultural experiences as well as social relations have been objectified for the sake of realizing profits. Consumers like a shot measure the value of a product or service by their cost. Music products as well as popular media are also typified by ps eudo-individualisation and